PODCAST · business
The Buzz Word by buzzback
by buzzback
The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.
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Ep. 3 - Equitable Access to Health: Challenges and Reasons for Optimism
In this episode, Laura sits down with Tanya von Ahlefedt for a conversation exploring what stops people from accessing healthcare globally, what might shift that, and how tools like AI could help change the game.
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Ep. 2 - Women's Health, Rewritten: The Shift to Proactive Well-Being
In this episode of The Buzz Word, Jenny Lindsay speaks with Dhishana Devi, Insights Lead in Adult Nutrition at Nestlé, about the evolving relationship between well-being, women’s health, and nutrition. Together, they explore how consumers are shifting from reactive health fixes to more proactive, everyday well-being routines, and why nutrition is playing a more central role in areas like healthy longevity, sleep, energy, hormonal change, and beauty. The conversation also looks at what brands need to do to build trust in an increasingly crowded wellness space: deliver differentiated, science-backed solutions that genuinely meet consumer needs.
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Ep. 1 - The Business of Women's Health: Investment, Innovation, and Impact
Laura has a conversation with Fiona Thwaites, a leading consultant in the healthtech industry, on the evolving women’s health landscape, from the rise of femtech to the realities of funding, innovation, and what it takes to build meaningful impact in a complex, underserved space.
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Ep. 0: Welcome to the Buzz Word!
In this short introductory episode, buzzback founder and CEO Carol Fitzgerald joins Scott to reflect on the origins of the company and the thinking that has shaped it over the past 26 years. Together, they explore the idea of the "relentless pursuit of the why" and why now is the right moment to launch The Buzz Word. It's a brief look at where it all started, and what's ahead.
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ABOUT THIS SHOW
The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.
HOSTED BY
buzzback
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