Ep 8: Wicked Collaboration

We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience.