PODCAST · business
The Eventacle Podcast
by Eventacle
Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry.Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting unforgettable experiences.
Episodes
-
Ep 24: Eventacle Community Member Spotlight - Zach Duket
In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology...
-
Ep 23: AI Agents - Supercharging Live Event Outbound Sales
AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more...
-
Ep 22: Keeping Your Audience Engaged After the Event
Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content,...
-
Ep 21: How Changing Consumer Behaviors Are Reshaping Live Events
Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore...
-
Ep 20: Fireworks or Campfires?
Are your events creating short-term excitement or long-term engagement? Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears. In this episode, we…
more -
Ep 19: 7 EventTech Mistakes to Avoid
Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking…
more -
Ep: 18: Owned vs. Rented Audiences
Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your...
-
Ep 17: Speaking Their Love Language: How to Reengage Lapsed Customers
In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest…
more -
Ep 16: It's EventTech, not MarTech: Why Events Need Their Own Tech Stack
This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering...
-
Ep 15: Convincing Your Boss to Fund Your Conference
You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes. In this episode of The Eventacle Podcast, we’re...
-
Ep 14: Using the #GRWM Trend to Drive Engagement for Live Events
In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events. Learn how to: ✅ Showcase behind-the-scenes prep to excite fans. ✅ Encourage attendees to share...
-
Ep 13: SERP to Sales
Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers. Learn how to transform real-world search queries into actionable insights that fuel...
-
Ep 12: 25 Event Marketing Trends for 2025
In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead. From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity…
more -
Ep 11: Beyond Age and Income — The Power of Experience-Based Marketing
Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a...
-
Ep 10: Cracking the Marketing Code with Smackin' Sunflower Seeds
In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination. Discover...
-
Ep 9: The Ritz-Carlton Approach to Event Excellence
What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event...
-
Ep 8: Wicked Collaboration
We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. From…
more -
Ep 7: Instant Insight – Real-Time Feedback’s Role in Event Success
Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to...
-
Ep 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy Fans
We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their...
-
Ep 5: Conquering Imposter Syndrome in Event Marketing
Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing.
-
Ep 4: Turning Attendees into Advocates – The Power of NPS in Event Marketing
In this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants…
more -
Ep 3: Personal Branding Hacks for Event Marketers
Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.
-
Ep 2: 'Tis the Season for Holiday Branding
In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective...
-
Ep 1: Introducing The Eventacle Podcast
In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry.Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting unforgettable experiences.
HOSTED BY
Eventacle
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Eventacle Podcast have?
The Eventacle Podcast currently has 24 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Eventacle Podcast about?
Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry.Dive into actionable insights, success stories, and expert...
How often does The Eventacle Podcast release new episodes?
The Eventacle Podcast has 24 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Eventacle Podcast?
You can listen to The Eventacle Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Eventacle Podcast?
The Eventacle Podcast is created and hosted by Eventacle.
URL copied to clipboard!