EP.80 Acne Studios - 从文化集体到品牌的Acne实验

Acne Studios 不是快时尚，也不是传统奢侈品。它时髦，大众熟知，却始终保持距离感。要真正理解 Acne Studios，或许得先放下“时尚品牌”的标签。在本期节目里，我们会回到它的起点——那个名为 ACNE 的跨界创意团体。去看它如何从一条被随意赠送的牛仔裤开始，把设计与创意慢慢织进品牌的风骨里。我们也会聊聊那个意外爆红的“小方脸”和标志性的 Acne Pink，为什么它们能在文化语境里留下印记。更重要的，是去理解 Acne Studios 怎样在先锋与实验之间找到一种自洽的节奏，并让这种态度逐渐成为斯德哥尔摩，甚至整个北欧文化气质的一部分。01:01 Acne Studios的独特定位03:24 源于集体对文化共创的共鸣06:54 100条牛仔裤开启的时尚之路12:25 跨界、实验的表达 - Acne Paper17:53 Acne Studios 为什么可以引领潮流？24:20 意外走红的“小方脸”29:53 瑞典的也是世界的35:30 走红后，“快”节奏的拓展41:45 把店铺与联名作为品牌表达的一部分创意总监 Jonny JohanssonAcne PaperAcne Studios的牛仔变迁Face Motif - 小方脸Acne Pink斯德哥尔摩旗舰店Acne Studios 东京南青山旗舰店公司总部大楼的图书馆一直在线的 Acne 表达- 联名｜延伸阅读｜Acne Studio's Jonny Johansson: the designer who started millennial pink? The history of Acne Studio and Jonny Johansson ‘You Need to Sacrifice a Lot to Be Good’: Acne Studios’s Jonny Johansson on the Power of ControlMusic by Honey G - More than Words - Instrumental version在小宇宙查看该单集文稿

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