Ep. 80 - Unleashing the Potential of Print Marketing in Solo and Small Law Firms

Ever felt overwhelmed by the digital world and wondered if traditional print marketing still holds its worth? Join me and my friend, Michelle Foster, founder of Help Without Hassel, as we uncover why print marketing, specifically newsletters, still pack a punch in the legal profession, especially for lawyers battling the 800 pound gorillas in their marketNow, we all know "lawyer language" can be a bit intimidating. Michelle and I discuss how lawyers can transcend this barrier and create engaging, personal newsletters, without sounding like lawyers. (Really, have you ever just stopped and listened to how lawyers talk? It's no wonder we don't get invited to parties!)We dive into the aesthetics of branding and design and how team members can contribute to compelling articles. Michelle also lends her expertise for those lawyers who struggle with content development. Wrapping up our enlightening chat, Michelle and I tackle the common pitfalls in newsletter creation. We emphasize the need for short, image-rich articles, and the inclusion of engaging additions like recipes or client stories. We vouch for the power of consistency in sending out newsletters and the benefits of modern touches like QR codes for additional content. Finally, we delve into the potential of a separate newsletter for business owners. For those lawyers striving to make their print marketing more effective, Michelle shares her top marketing tips, so get ready to transform your print marketing game!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.