EP.81 B Corp - 好生意的另一种答案

你可能没听过 B Corp（B Corporation），但你一定知道不少获得 B Corp 认证的品牌：Patagonia、Allbirds，还有我们节目里聊过的 Aesop、Acne Studios、Brompton、Camper，以及 Naze Naze 所在的素然，它们都是 B Corp 企业。看似风格迥异，却共享一条底色：把“做好生意”和“做好事情”放在同一张桌子上思考。在消费者愈发理性、开始重新审视价值选择的当下，除了规模、利润和扩张之外，商业是否还存在另一套“好生意”的标准？本期节目，我们会带你拆解 B Corp：它如何从一个理想主义倡议，成长为横跨全球的商业网络，影响供应链、投资者与产业逻辑。B Corp 不是简单的产品认证，也不是一张“善良徽章”，更像是一种新的商业语言——让企业的价值观、治理方式，以及对员工、社区与环境的态度，都能被看见、被理解、被衡量。想要了解跟多关于B Corp在中国的发展，请搜索公众号“BCorps共益企业”，或添加“共益企业社群助手”。00:51 我们在消费什么？产品还是价值观03:46 近期为“价值观”买单的选择12:07 什么是B Corp？19:16 BIA - 共益影响力评估22:42 “社区”维度：英国果汁 Innocent；法国鞋履Veja28:03 “员工”维度：美国冰淇淋 Ben & Jerry’s32:04 “环境”维度：咖法 Kafftec37:35 B Corp 所代表的价值观认证41:37 B Corp 的现实影响力47:22 B Corp 在中国的发展53:17 我们需要一套新的“好生意”的标准B Corp: Using Business As A Force For GoodB Corp 认证企业BIA: Business Impact Assessment英国果汁品牌: Innocent法国鞋履品牌: Veja美国冰淇淋品牌: Ben & Jerry's｜延伸阅读｜B Corp Global SiteMusic by Low Light - Gathering在小宇宙查看该单集文稿

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This episode is 57 minutes long.

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This episode was published on November 17, 2025.

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你可能没听过 B Corp（B Corporation），但你一定知道不少获得 B Corp 认证的品牌：Patagonia、Allbirds，还有我们节目里聊过的 Aesop、Acne Studios、Brompton、Camper，以及 Naze Naze 所在的素然，它们都是 B Corp...

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