EPISODE · Apr 8, 2026 · 14 MIN
Ep 81: Why Birthworkers Quit (And What Actually Keeps Them Going)
from Pregnancy & Postnatal Entrepreneurs Collective Podcast · host Niamh Cassidy, IBCLC
The business side of birthwork is harder than it should be — and it's not your fault. Here's why, and what actually helps.Something I hear all the time from birthworkers is that the business side of things feels so much harder than it should. And I feel that — because I've lived it.In this episode I'm having an honest conversation about why so many passionate, qualified birthworkers end up quitting the profession — not because they stop caring, but because the business side grinds them down. Including the story that really lit a fire in me recently: a client told me she's the only one still practicing out of the 18 people she trained with. Every single one of the others quit because they couldn't get the business off the ground.That's not a talent problem. That's a support and direction problem. And it's one we can fix.In this episode I cover:— Why your training prepared you brilliantly for the work — but not for running a business — The four reasons generic business advice doesn't fit birthwork (ethics, emotional labour, on-call reality, community dynamic) — Why not wanting to follow pushy advice isn't weakness — it's integrity — The three things that actually move a birthwork business forward: clarity over volume, consistency over perfection, and the support that changes everything — Why doing more is rarely the answer — and what isThis is the first in a series of episodes I'm doing on this topic over the coming weeks, so if it resonates, make sure you're following or subscribed so you don't miss what's coming.Links mentioned:🌸 The Birth Biz Quiz — find out what stage your business is in and get your next best steps: yourbirthbiz.com/quiz📱 Come say hi on Instagram: @yourbirthbizGet the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In
What this episode covers
The business side of birthwork is harder than it should be — and it's not your fault. Here's why, and what actually helps. Something I hear all the time from birthworkers is that the business side of things feels so much harder than it should. And I feel that — because I've lived it. In this episode I'm having an honest conversation about why so many passionate, qualified birthworkers end up quitting the profession — not because they stop caring, but because the business side grinds them down...
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Ep 81: Why Birthworkers Quit (And What Actually Keeps Them Going)
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