Ep 82: GeoServe | From Shipbroking to Maritime SaaS: A Broker's Perspective on Tech

In this episode of the Maritime SoftwareHub - The People Podcast, Callum Beaumont speaks with Brian Jaffa, Sales and Business Growth Manager at GeoServe, about his journey from shipbroking into the world of maritime SaaS and the perspective that background gives him on how the industry is evolving. Brian shares how working both sides of shipping shapes the way he sees the maritime software landscape changing, and why broking remains one of the most untapped spaces for AI and automation. Looking ahead, Brian offers his view on the biggest shifts coming for brokers and the wider industry, along with practical advice for anyone navigating a similar move from the operational or broking side into tech. If you would like to learn more, you can visit GeoServe at geoserve.co.uk or reach out to Brian directly via LinkedIn. ++ This podcast is brought to you by Cordell Beaumont, the specialist maritime software, commodity insights, and carbon intelligence recruitment agency.