EP 83 | 你以為只是獵奇，其實是零售策略：食品市場的新玩法

from 生存計劃 · host Ina & Isha

你最近是不是也被各種「意想不到的零食口味」嚇到？瘋狂搶購的多力多滋皮蛋口味，香菜口味到底有什麼吸引力從產品和行銷視角來看看獵奇食品的趨勢原來你以為的獵奇好玩風味，其實是市場的新玩法本集重點： 🔎台灣快消品市場的最新表現：穩定成長與O2O 零售模式升級 🔎零食市場趨勢鎖定健康與創新強強聯手 🔎Z 世代的嘗鮮文化，如何影響零食產品開發 🔎未來食品創新的三大關鍵：地域文化 × 健康需求 × 社交分享 ✊生存計劃 Survival Project Instagram | https://www.instagram.com/survival__project/ 🧲生存需要業配，節目需要抖內！期待你留下想對我們說的悄悄話更感謝每位願意支持我們繼續創作的你💞💞 抖內入口👉 https://pay.soundon.fm/podcasts/9940719c-ac90-4af5-938f-fd518f133e57 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Mar 23, 2026

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EP 83 | 你以為只是獵奇，其實是零售策略：食品市場的新玩法

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