Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports. Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journalists are women & just 15% of coverage is on female athletes and non-binary folks. Through their hugely popular newsletter, podcast, and social content, The GIST aims to be your “witty, sports-obsessed best friend” that gives fans sports coverage that centers on women. In this episode, hear Jacie & Caroline discuss the sports media landscape, and how The GIST is shaking things up for the better.🏆More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop