Ep 86. To The Bone: Nexus with Jay Ostia

Jay Ostia, founder of Nexus Sports Medicine, reveals how strategic self-funding, innovative product lines, and international networking are transforming the sports medicine industry. If you're tired of the same old growth advice and want actionable strategies to build a resilient, profitable business on your own terms, this episode is your playbook.Jay shares the real challenges of self-funding product innovation, navigating tariffs, and patenting high-impact designs—all while maintaining control over his company’s direction. He discusses the importance of legal protection to prevent copycats, the costs behind patents and trademarks, and why relying solely on third-party funding or investors can complicate your growth. You'll discover practical insights on managing cash flow, the drawbacks of crowdfunding, and how small business owners can leverage cash-based models for faster revenue.