EP 87: Jeff Lusin of 45 Architecture & Interiors

In this episode, Christian sits down with Jeff Lusin, Principal and Co-Owner at 45 Architecture in Bozeman, Montana, for a conversation about leadership, entrepreneurship, and the human side of architectural practice. Jeff shares his personal path into architecture - rooted in family craft and a deep connection to community - and how those influences shape the way he leads his firm and works with clients today. Together, Christian and Jeff dig into what it takes to maintain optimism in a challenging industry and the importance of intentional growth. The conversation also turns toward the future, exploring how architects can thoughtfully adapt to new technologies and AI without losing the creativity, judgment, and human connection that define meaningful architecture.www.45arch.comwww.theantiarchitect.comEpisode highlights:(0:00) Intro(1:03) Jeff’s grandfather, shoemaking, craft, and early creativity(3:30) Leadership, optimism, and staying positive through challenges(8:09) Why not every client is the right fit(10:14) Gatekeeping in architecture and the need for more openness(16:20) How Jeff thinks about architecture fees, value, and risk(24:16) The origin and growth of 45 Architecture & Interiors(35:10) The Belgrade Community Library and local accountability(44:04) How an MBA shaped Jeff’s approach to business(49:42) AI, design, data, and the future role of architects(58:58) Final thoughts and where to learn more about 45 Architecture & Interiors