Ep 88 Business Catchphrases Are Killing Your Growth with Josh Zolin

In this podcast conversation with Josh Zolin, I asked our guest if there was a recent business or leadership catchphrase that bugged him, without skipping a beat he said, "Yes! Give it your best effort." Josh is an advocate for helping young people recognize opportunities in the skilled trades, which is the impetus behind his book and podcast, both by the same name, Blue is the New White. As prominent as he has become as an author, podcast host, and speaker, Josh is also the owner of the rapidly growing WCE in Phoenix, Arizona where he is currently implementing the leadership challenge he shared. This thought-provoking question that Mr. Zolin dropped during our discussion has caused me to think through our understanding and implementation of EFFORT versus RESULTS in our local contracting company, ARES Restoration based in Puyallup, Washington. Josh continues, "This was a big mindset shift for me. Look, it's a good indication of character. But that's about where it ends." The episode also introduces the article that will be released in Cleanfax Magazine titled Goals, Effort and Results, Developing Your Team. In preparing for this podcast episode, I did some research. I found an article called The Effort Effect from Stanford magazine. In addition to our discussion with Mr. Zolin, we're going to be talking about the research efforts of a professor of psychology, Carol Dweck. “The best results are achieved by using the right amount of effort in the right place at the right time. And this right amount is usually less than we think we need.” - Tony Buzan For The DYOJO Podcast, Episode 88 we consider this question from Josh Zolin and review several others, such as the one above from Tony Buzan, with Kelsey Isaacson, a successful realtor in Pierce County, Washington. It is important for people in a position of leadership to question whether what they believe, practice and reward is leading their team down the right path to achieving their shared goals. Dweck's research uncovered many interesting insights about goals, performance, and achievement which we will discuss in this episode and dive deeper into for the Cleanfax article. As people in a position of leadership, it is important to take a step back and determine, with brutal honesty, whether we are developing the right mindset and habits for success; both for ourselves as well as for our teams. This episode includes discussions with and/or about: Josh Zolin Kelsey Isaacson Carol Dweck Robert More Achievement Goal Theory Performance Goals aka Entity Theory Mark Cuban Tony Guzan Charles J. Givens Ernest Shackleton ​ In this episode: 0:00 Josh Zolin - author, podcaster, speaker, and contractor 1:35 Sponsors of The DYOJO Podcast 4:45 Carol Dweck's research on the growth mindset 11:45 Is "give it your best effort" a good metric for business? 17:00 "Nothing worthwhile comes easy..." 21:50 Developing your culture and team for growth 25:20 SOCKTember 2022 30:00 Fake empathy and the importance of candor 49:00 Making empty promises during interviews More on this topic: * Article - source material for Carol Dweck's research "The Effort Effect" from Stanford Magazine - https://stanfordmag.org/contents/the-effort-effect * Article - "Goals, Effort, and Results: Developing Your Team" in an upcoming in-print version of Cleanfax Magazine * Blog post - TheDYOJO.com/blog Thursdays are for The DYOJO Podcast - helping you shorten your DANG learning curve for personal and professional development. Thank You To Our Sponsors: * The Institute of Inspection Cleaning and Restoration Certification (IICRC) is a professional certification and standard-development non-profit organization for the inspection, cleaning, and restoration industries. * Advocate Claim Service was founded to provide policyholders, brokers, and attorneys with a dedicated claim