Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped. Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows. What he’ll cover: ✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows. ✅ Insightful methods for accelerating deals and revitalizing customer engagement. ✅ Tips on evaluating your trade show ROI and ROO effectively. Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity. Don’t miss out! Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined