Ep. 88 Michael Bushong, Vice President of Data Center at Nokia | Data Center Go-to-Market Podcast

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 88 of the Data Center Go-to-Market Podcast, join Joshua Feinberg and Mike Bushong, VP of Data Centers at Nokia, as they share actionable insights on building relationships, mastering discovery, and navigating organizational dynamics. Learn how to stay current with industry trends, scale a business effectively, and engage with channel partners for maximum impact. Plus, discover the power of smaller, targeted events like lunch and learns, and how evidence-based marketing can build trust and credibility. 🚀💡0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:56 Introducing Michael Bushong, Vice President of Data Center at Nokia1:16 The Career Journey to Data Center Leadership Role at Nokia2:11 Tech Writing, Technical Training, Marketing, Operations, Communications, Transformation, Product, and Strategy 4:07 Conversations About Navigating Large Companies, Psychology, and Leadership:  5:15 Advice for Entry-Level, Data Center-Related Careers in Client-Facing Jobs9:04 Preparing for a Client-Facing, Commercial Career in Enterprise IT Infrastructure15:10 Mid-Career Advice for Data Center Professionals Selling Transformation25:00 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)25:37 Addressing Biggest Data Center Go-to-Market Challenges with Better Discovery29:02 Data Center Sales and Customer Success Comp Plans and Incentives31:38 The Future of Leading an Enterprise Data Center Infrastructure Business35:56 Data Center Channel Partner Strategy vs. Direct Sales Investments 37:49 Data Center Channel Partner Buyer Persona Segmentation and Personalizing the Enablement40:23 Renewals, Pricing Strategy, and Year One Discounting vs. Long-Term Anchoring 42:55 Marketing a Data Center-Related Business to Build Trust in a Loud Marketplace45:36 Rethinking Data Center Conferences and Events Investments That Actually Grow Sales Pipelines53:16 Michael Bushong (Connect with on LinkedIn) and Nokia (Follow on LinkedIn and Website)55:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#channelpartners #datacenter #datacenteraccountmanagement #datacenterbusiness #datacentercareers #datacenterchannelpartners #datacenterconferences #datacentercustomersuccess #dcsmi #datacenterevents #datacentergtm #datacenterinfrastructure #datacenterleadership #datacentermarketing #datacenternetworking #datacenterproduct #datacenters #datacentersales #digitalinfrastructure #itinfrastructure #nokia #telecomunications