Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs. But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the need to innovate beyond traditional event formats. So by blending virtual and in-person elements, their team crafts tailored experiences that engage and educate, all while navigating the complexities of global event planning. Learn about: ✅ How Garrett's team uses detailed persona insights to tailor events specifically for developers in the semiconductor industry. ✅ The transition from virtual to hybrid formats, including roadshows, to enhance engagement and reach. ✅ Strategies for meeting the unique needs of technical attendees at various global locations, ensuring content relevance and impactful experiences. Press play today—whether you're deciding between exhibiting or hosting, this episode offers valuable perspectives on making the most of both worlds. Connect with Garrett On his LinkedIn: Connect with Me: https://www.linkedin.com/in/garrett-burnett/ On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined