Ep 9 | Are Tradeshows A Bad Use of B2B Marketing Dollars?

There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies. But contrary to popular belief, trade shows ARE still as prevalent as ever- from busy conventions, expanding shows, to cities investing millions into convention centers for the future, companies are turning to trade shows to get face to face with their most desirable customers. In this episode of “Event Marketing: Redefined” we cover five ways your brand can stand out and execute the best trade show strategy possible: 1. Choose your trade shows wisely. Exhibit at the right shows, find niche shows and don’t go to shows that don’t produce any results. 2. Develop an intentional strategy with goals and objectives. One that revolves heavily around your customer/audience. 3. Create a “campaign” type experience that you benchmark, adjust, show to show or year to year to find optimal results or maximize experience for customer. (Brands do this in all other forms of marketing but not regularly in trade shows and I don’t know why) 4. Focus on your customer/audience. Create an experience that will drive them value. Value comes in all forms and context matters, especially at events. Be mindful of why your customer is there. 5. Use trade shows and being aisle to aisle with your competitors as a chance to differentiate. What makes you you? What makes you different? How can you “position” yourself? Trade shows are there for the taking- if you do them right. But this strategy also might NOT be for you. There’s only ONE way to find out what event marketing strategy is best for you: Tune in to this special episode featuring Matt Kleinrock CEO of Rockway Exhibits + Events to learn more! Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined