Ep. 9. Killer Bee Energy and Revenue - with Brooke Duffy, Fractional CRO/CMO GTM Advisor

What happens when a former athlete, personal trainer, and advertising exec becomes a go-to-market architect for PE-backed SaaS companies? You get clarity. Alignment. And revenue that actually scales. In this episode of Her Path to Revenue, Janelle sits down with Brooke Duffy, revenue and go-to-market leader who helps B2B SaaS and service companies turn growth ambition into repeatable execution. From being poached early in her career to sitting at the intersection of sales, marketing, and creative at TV Guide… to building startups from scratch… to consulting for PE-backed portfolio companies — Brooke’s journey proves one thing: Success is not linear. In this episode, we unpack: Why hiring “more sales reps” is NOT a growth strategy The bowtie framework and how to diagnose where revenue is actually breaking Why founders must pivot like parents (yes, really) The real reason pipelines look inflated How to know when it’s time to walk away from an opportunity The power of saying “no” to protect your growth We also talk about Brooke’s alter ego — the Killer Bee — and why revenue leadership requires grit, loyalty, and strong roots. Follow Brooke on LinkedIn: https://www.linkedin.com/in/brookeaduffy/