Ep. 9: Lindsay Reinsmith and Jason Payne Are (Lab-)Growing a More Cultured Diamond Industry

Human rights and environmental advocates have tried to reform the diamond mining industry, but what if the answer was as simple as just growing diamonds in a lab? That's what start-ups like Ada Diamonds are betting on. This husband-wife cofounder duo, Lindsay Reinsmith and Jason Payne, sell sell lab-grown diamond jewelry that's molecularly identical to naturally-formed diamonds, but for only two-thirds the price. Learn all about how these diamonds are made, who's buying them, and why the future of the jewelry industry may indeed be more cultured.