Ep. 9 NI CMO Carla Piñeyro Sublett
from Brand Insider Hosted by MediaPost
NI is a B2B company in the engineering world formerly known as National Instruments, it makes automated test and measurement systems for a range of industries, from auto to wireless, energy to manufacturing equipment. In June NI launched its rebranding campaign. NI's CMO Carla Piñeyro Sublett tells MediaPost's Brand Insider this week how the company handled that rebranding.
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This episode is 23 minutes long.
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This episode was published on September 3, 2020.
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