Ep. 9 - Wellness from the Ground Up: How Heritage Brands Evolve

Well-being is moving from reactive problem-solving toward everyday habits that support mobility, confidence and long-term health. Jenny is joined by Mita Shaha, Global Insight and Category Director at Scholl Wellness Company, to explore how heritage brands can build on more than a century of expertise while staying relevant to modern consumers. From preventative care and holistic wellness to cultural partnerships and more human communication, they discuss how trusted brands can evolve without losing the credibility at their core.