Ep 90 | Smarter Event Spend: From All-In-Or-Nothing To Result Driven Decisions w/ Hollie Ashby, Senior Global Events at Akamai Technologies

Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value? But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources without delivering proportional returns. This cycle of overspend leads to misaligned marketing goals and missed opportunities for genuine engagement. That’s why Hollie Ashby, Manager, Senior Global Events at Akamai Technologies, steps in to guide us away from the all-in-or-nothing mentality. Hollie challenges the status quo, advocating for a more strategic and result-driven approach that aligns closely with broader marketing goals. You’ll learn: ✅ Optimizing Event Budgets: How to stretch your event dollars further by moving away from "all-in" budgets towards more strategic and impactful spending. ✅ Building Effective Teams: Insights into Hollie's techniques for assembling and nurturing a high-performance event management team. ✅ Innovative Sponsorship Strategies: Strategies for creative and effective sponsorship that drive real engagement and results. And much more! Don’t miss this engaging discussion on how to transform your approach from spend-heavy to strategy-smart! Connect with Hollie On her LinkedIn: https://www.linkedin.com/in/hollieashby/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined