EPISODE · Mar 23, 2022 · 4 MIN
EP.90 提案式行銷，大谷翔平的決策大轉彎 by Matt
from 聲音的100個禮物 · host 聲音禮物製造所
2012年，在日職選秀會的前四天，大谷翔平對全日本棒球界宣示已經下決心高中畢業後將赴美，跳過日本職棒直接挑戰大聯盟。而日本火腿隊是如何將已經買好赴美機票的大谷，硬是留在日本職棒，先磨練五年打出知名度與成績後才赴美。用的就是有策略的提案式行銷。先找需求，接著用顧問式的角度提出解決方案，當滿足內心三個願望的方案出現時…這時候距離成交就不遠了。 日本火腿的球探是如何透過策略一步步的成功行銷他的想法。成功讓大谷先留在日本磨練，而後才蛻變成這兩年的超級棒球人物。 -- Hosting provided by SoundOn
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EP.90 提案式行銷，大谷翔平的決策大轉彎 by Matt
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