EP 915 Samo Smrke - Innovation at Coffee Competitions - Map It Forward Middle East Podcast Lee Safar

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin. Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]••••••••••••••••••••••••••••••••This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshopsLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]