Ep 92 | The impact of mentorship on marketing. Rebecca Lauder-Fletcher from SGI.

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place. Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently. If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button. Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.