EP 925 Osamah Alawwam - The Opportunities Ahead In Specialty Coffee - Map It Forward Middle East Podcast Lee Safar

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]••••••••••••••••••••••••••••••••This is the 5th of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y2. Building The Roasting House - https://youtu.be/hguVnGWvqqs3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq04. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98In this final episode of the podcast series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues. They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality. The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture. Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Workshops here: https://mapitforward.coffee/workshopsLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]