Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong

Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership buy-in and balancing budgets can feel like an insurmountable task. And many marketers dream of transforming their events with unique and engaging elements. But the journey to achieving this level of innovation is fraught with obstacles. Getting stakeholder approval, navigating early rejections, and balancing traditional elements with fresh ideas require strategic thinking and persistence. So we’re bringing in Kat Leong, an accomplished event specialist with over a decade of experience in the B2B and hospitality industries. As the Director of Corporate Events at Gainsight, Kat has played a pivotal role in producing flagship events like Pulse, Pulse Europe, and CxO Summit. Her expertise in creating unforgettable event experiences and her proven track record make her insights invaluable for anyone looking to innovate in event marketing. You'll learn: ✅ How Pulse transformed from a small conference to a major, creatively unique event. ✅ Effective strategies for securing leadership buy-in for creative ideas. ✅ Ways to balance traditional event elements with innovative executions to create standout experiences. Tune in to discover how to earn the right to innovate at your events and make your event marketing strategies impactful. Connect with Kat On her LinkedIn: https://www.linkedin.com/in/kleong/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined