EP 93. Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec "Griz" Griswold

What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering.In this episode, host and Emerger Strategies founder, Rick Crawford, sits down with Alec "Griz" Griswold, co-founder of Soul Fly Co. and Soul Fly Lodge. Griz, alongside partners Kitri and Kyle Schaefer, is building something genuinely different: live music events designed specifically for the fly fishing community — events that celebrate the culture, protect the resource, and bring people together in a meaningful way.We cover how Griz got into the lodge business, the sustainability steps Soul Fly Lodge has taken on their journey, and a deep dive into Soul Fly Charleston — a fly fishing, music, and art event taking place May 16th at The Refinery in Charleston, SC, with proceeds benefiting Charleston Waterkeeper.Emerger Strategies recently partnered with Soul Fly Co. to develop a comprehensive Sustainable Event Plan for Soul Fly Charleston, establishing a framework to measure and improve the event's environmental and community impact — including ambitious goals around zero waste, local sourcing, and community engagement.If you care about the future of fly fishing, the places we fish, and the communities built around them, this episode is for you.In this episode:How Griz, Kitry, & Kyle built Soul Fly Lodge and why sustainability became a priorityThe origin story of Soul Fly Co. and its live music + fly fishing eventsHow Soul Fly Lodge is measuring and improving its sustainability performanceWhat goes into a Sustainable Event Plan — and why it mattersSoul Fly Charleston's zero waste and community impact goalsHow to support Charleston Waterkeeper by attending May 16thLearn more: soulflyco.com | Follow Soul Fly Co. on Instagram Get tickets to Soul Fly Charleston: May 16 · The Refinery · Charleston, SCSponsors:This episode is brought you by: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don't forget to mention The Sustainable Angler for a discount off your first year's subscription!)🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.