EP 937 - Part 2 of 5: Why Coffee Pricing Is So Complicated - Sean Warner

This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.Advertising sponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]