EP 939 – Part 4 of 5: Direct Trade and Coffee Price Stability - Sean Warner

This is Part 4 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner explore direct trade as a proposed solution to pricing instability. They discuss how different trade models function, where power sits in pricing conversations, and why direct trade succeeds in some contexts while failing in others.The conversation focuses on pricing references, long-term relationships, and what enables producers to maintain meaningful prices over time.Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]