Ep. 94 Jake Doyle, Marketing Executive of Lunar Digital | Data Center Go-to-Market Podcast

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 94 of the Data Center Go-to-Market Podcast, Jake Doyle, Marketing Executive at Lunar Digital, shares how he transitioned from sales to marketing and built a winning content strategy. Learn how personalized video tours, thought leadership, and collaboration with industry experts can boost brand awareness and drive inbound leads. Jake also discusses the future of digital marketing, the power of video content, and tips for creating impactful campaigns in the data center industry. 🚀 Don't miss these actionable insights to elevate your marketing game! 💡0:00 Coming up in this episode of the Data Center Go-to-Market Podcast0:55 Introducing Jake Doyle, Marketing Executive at Lunar Digital1:17 The Career Path to Marketing Executive at Lunar Digital (via Outbound Sales Prospecting)2:54 From Data Center Sales Development and Outbound Prospecting to Content Marketing5:25 How to Get Started in a Data Center Digital Marketing Career 7:02 Video Marketing Strategy with Colocation Sales and Support Team Members9:34 Showcasing Lunar Digital Team Building/Bonding in Video Content10:59 Data Center Video Content and Website Revamp Impacting Inbound Lead Generation14:08 Internal and External Data Center Subject Matter Experts for Video Content Creation15:39 Data Center Account Executives Repositioned as Subject Matter Experts and Trusted Advisors19:44 LinkedIn for Colocation Data Center Video Content Marketing20:46 Data Center Industry Challenges Finding Ideal Clients to Target with Content23:43 Input from Data Center Finance Execs/CFOs to Accelerate Product/Market Fit24:40 Aligning Data Center Sales and Marketing on Ideal Client Criteria and Sales Enablement Content26:08 Colocation Data Center Video Tours Customized for Prospects28:54 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)29:32 Video Content for Colocation Data Center Websites and SEO Impact30:53 Hyperlocal vs. Global, Digital Colocation Data Center Marketing Strategy31:40 Colocation Marketing Collaborating with Telecommunications Carriers on Podcasting, Social Media Content32:51 How to Get Your First 10 Podcast Guests for Colocation Podcasting and Marketing Collaborations34:14 Multi-Year Colocation Agreements 34:59 When to Schedule Colocation Data Center Social Media Posts (Buyer Persona-Dependent)36:13 Organic LinkedIn and YouTube Social Media Colocation Marketing Posts37:02 Optimizing Colocation LinkedIn Posts: Education Content vs. Promotional Sales Pitches38:45 Client-Centric, Empathetic Data Center Marketing and Sales Content for IT Professional Buyer Personas40:19 Balancing Early- vs. Late-Stage CTAs for Colocation Data Center Lead Magnets42:11 Colocation Lead Generation Buyer’s Journey Offers: eBooks, Webinars, and Tours43:39 Data Center Webinar Reruns and Repurposing (Full Buyer’s Journey)45:00 Colocation Data Center Lead Nurturing: Email Marketing and Educational Events Program46:30 How to Meet Data Center Decision Makers (And the Decision-Making Committee)47:08 Do Data Center Parties and Golf Tournaments Educate and Build Trust? Vs. Lunch and Learn Style Events Programs?49:26 The Future of Colocation Data Center Marketing (LinkedIn- and Video-Centric)52:07 Even Data Center Baby Boomers Are All-In on LinkedIn, Webinars, and Podcasting55:38 Jake Doyle (Connect with on LinkedIn) and Lunar Digital (Follow on LinkedIn and Website)55:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)#carriers #colocation #colocationmarketing #colocationsales #datacenter #datacentercareers #datacenterconferences #datacentergtm #datacenterindustry #datacenterleadgeneration #datacentermarketing #datacenters #datacentersales #datacentertours #datacenterwebsite #datacentres #dcsmi #digitalinfrastrcuture #digitalmarketing #lunardigital #telecommunications