Ep 94 | Time to hustle. Jayde Pope from Greystone.

Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing.  With a background in sales (both estate agency and recruitment), we dive into how that experience enables her to link sales and marketing more effectively and get the buy-in for content and campaigns (Spoiler alert - it's all about communication). Also, for about eight years, Jayde had a side-hustle which she talks about and how the skills she picked up there have benefited her in her career. As a personal branding champion, a 'handsy creative' and fully remote worker Jayde's story is an energetic and insightful one. Paiger, as always, thank for turning up and supporting us.