Ep 94. To The Bone: CATN Concierge Athletic Training with ⁠Alicia Yamamoto⁠

Most athletic trainers are invisible outside sports and clinics — but what if they could become your go-to health resource, anytime and anywhere? Alicia Yamamoto, founder of Concierge Athletic Training Network (CATN), shares her daring vision to bridge the gap between athletic trainers and the general public through a simple, accessible platform. After experiencing firsthand how difficult it is to find prompt, personalized care while touring and traveling, Alicia created a free-to-use directory that connects clients with licensed athletic trainers in seconds — no referrals, no middlemen, just direct access.In this episode, you'll discover how a mid-back injury on tour revealed a broken healthcare system that leaves many people stranded when they need help most. Alicia shares the surprising response to her platform—30 professionals signed up in just a week—and how it’s already building a new community of experienced trainers eager to serve. She breaks down the core features: a searchable directory focused on client needs, transparency through licensure verification, and simple SEO strategies that attract people searching for pain relief. You’ll learn how this innovative approach not only boosts athletic trainers’ visibility but also powers a wider movement toward accessible, personalized healthcare.We explore the limitations of traditional healthcare models—overloaded ERs, limited urgent care, and professionals confined to niche sports teams—and how concierge athletic training can fill a vital gap. Alicia points out that athletic trainers already possess the skills to serve a broad, underserved audience, and her platform makes it easy to connect, promote, and grow. We discuss critical considerations like setting fair prices, managing legal liabilities, and maintaining professionalism when working in clients’ homes—all vital knowledge for trainers eager to take control of their careers.This episode is a must-listen for athletic trainers, sports medicine pros, and health entrepreneurs ready to redefine what’s possible. If you believe healthcare should be more accessible, proactive, and tailored to real human needs—regardless of location—Alicia’s insights show how technology and passion can turn that vision into reality. Don’t miss her unique perspective on how direct-to-consumer athletic training can transform careers, boost retention, and expand the reach of our profession. Tune in now and get inspired to carve your own path in a rapidly evolving health landscape.