EPISODE · Feb 6, 2026 · 23 MIN
EP 945 – Part 5 of 5: The Work Ahead to Survive the Coffee Crisis - Augusto Amaya
from MAP IT FORWARD Middle East · host Lee Safar
Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for coffee businesses. https://mapitforward.coffee/workshops***************************************This is Part 5 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this closing conversation, Augusto shares practical guidance for roasters and sourcing professionals navigating an unstable market: understand your supplier’s system, identify what happens inside the “black box,” follow geopolitics and market fundamentals, and build community resilience, because the calm market is not returning soon.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]
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What this episode covers
This is Part 5 of a five-part series with Augusto Amaya from Arcadia Green Coffee. In this final episode, Lee Safar and Augusto discuss why coffee must be understood through a commodity lens and what independent businesses must do to survive ongoing volatility.
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EP 945 – Part 5 of 5: The Work Ahead to Survive the Coffee Crisis - Augusto Amaya
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