EPISODE · Feb 20, 2026 · 28 MIN
EP 955 – Part 5 of 5: Ethiopia’s 2026 Harvest — Buying Strategy & Dollar Risk - Matthew Thornton
from MAP IT FORWARD Middle East · host Lee Safar
Advertising Sponsor:Looking to join an interesting monthly live coffee industry online meetup? Exclusively for “Roasted Coffee” Patreon backers.https://www.patreon.com/mapitforwardEpisode DescriptionThis is Part 5 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.After examining harvest outlook, pricing structures, stakeholder dynamics, and exporter fragility, this final episode turns to strategy. If you are sourcing Ethiopian coffee in 2026, preparation matters more than optimism.Matthew explains why specialty prices may feel uncomfortable this year and why buyers should be prepared for sticker shock. We discuss how regional shifts in production affect purchasing decisions, how western volumes may offset eastern tightness, and how quality management risk changes in a bumper crop year.The conversation also widens to currency exposure. A weakening US dollar, foreign exchange controls, and Ethiopia’s pricing architecture create structural complexity for international buyers. We explore how macroeconomic forces, including speculation in commodity markets, could add volatility to coffee pricing this year.This episode closes the series by connecting origin realities to global financial dynamics. If you buy, trade, import, or roast Ethiopian coffee, this discussion is about positioning yourself intelligently for 2026.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]
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What this episode covers
This is Part 5 of a five-part series on The 2026 Ethiopian Coffee Harvest with Matthew Thornton from Arkena Coffee Market. In this episode, we shift from analysis to strategy, discussing pricing expectations, regional sourcing shifts, currency exposure, and how macroeconomic forces may influence Ethiopian coffee markets in 2026.
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EP 955 – Part 5 of 5: Ethiopia’s 2026 Harvest — Buying Strategy & Dollar Risk - Matthew Thornton
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