Ep 96 | From Corporate Events to Community Building: Changing the Focus

Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged. On this week’s episode of “Event Marketing: Redefined,” host Matt Kleinrock sat down with Liz Lathan, Co-Founder and CMO of The Community Factory. Liz brings a wealth of knowledge from her 20-year career in corporate events and her passion for creating engaging, community-focused experiences. They discussed: ✅ How to transition from focusing solely on event logistics to prioritizing attendee engagement and connection. ✅ How to design events that cater to both extroverts and introverts, making sure everyone feels included and valued. ✅ Practical tips for integrating community-building activities into your event planning process to enhance attendee experience and satisfaction. By shifting the focus from mere attendance to meaningful participation, event marketers can create more impactful and memorable events that attendees will be eager to return to! Connect with Liz On her LinkedIn: https://www.linkedin.com/in/lizlathan/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined