EP 960 – Part 5 of 5: Smallholder Coffee Farmers and Volatility — Is There a Future? | Ana Donneys

Advertising SponsorJoin the Map It Forward Patreon Monthly Live Discussion Group and network with other like-minded coffee professionals and business owners from around the world and across the value chain https://patreon.com/mapitforward Episode DescriptionThis is the final episode of our five-part series with Ana Donneys from Cafe Primitivo.We examine the short-term, medium-term, and long-term outlook for smallholder producers if volatility continues. Ana explains that while the C market price is falling, farm-level costs, climate instability, and currency fluctuations remain. She discusses the need for producers to detach their pricing from corporate commodity structures and to assert pricing based on their real cost of production. We also explore acquisition strategies, the shrinking number of hectares dedicated to coffee, and the misconception that supply will suddenly flood the market.Finally, Ana speaks about hope. Technology, AI tools at farm level, knowledge-sharing between producers, transparency, and collaboration across the value chain are the forces that may define the next decade of coffee.Volatility is not ending. The future depends on whether the industry chooses to respond collectively.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]