Ep.97-Authentic Branding That Lasts

In this episode of The Seed, Lisa Resnick welcomes back Puja Malhoutra—founder and CEO of Roop Creative Agency, brand strategist, visionary, and proud corporate dropout—for a powerful conversation on branding that goes far beyond logos and color palettes. Together, Lisa and Puja explore the real meaning behind a brand: clarity, self-discovery, and identity. They break down what should actually be included in a brand package, how to avoid paying for things you don’t understand, and how your brand voice, visuals, and values should align to attract your dream clients. Whether you're just launching your business, considering a rebrand, or trying to figure out why your branding doesn't feel quite right—this episode will give you the clarity and confidence to build a brand that lasts. They dive into: Why branding is so much more than visuals How to align your business identity with your long-term vision What to expect from a quality brand package Tips on using AI and ChatGPT with your brand style guide How to set up your branding with an exit strategy in mind The psychology behind design and voice Real examples of branding that attracts the right clients If you've ever felt confused, frustrated, or disappointed with branding services—or you're trying to DIY and second-guessing yourself—this is your sign to hit play. 🎧 Listen now for branding clarity, entrepreneurial inspiration, and advice every woman in business needs to hear. 👉 Connect with Puja at roopcreativeagency.com or @roopcreativeagency on Instagram. Want to connect? Schedule a free 30 min discussion: https://calendly.com/dandelion/letsmeet Visit dandelion-inc.com to subscribe to our weekly newsletter and get more inspiring stories from badass women around us.