EPISODE · Mar 24, 2026 · 27 MIN
EP 977 | Part 2 of 5: Brazil’s 2026 Harvest Reality (Jonas Leme Ferraresso)
from MAP IT FORWARD Middle East · host Lee Safar
Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionIn Part 2 of this 5-part series, Brazilian Coffee Agronomist, Jonas Leme Ferraresso, breaks down what’s actually happening with Brazil’s 2026 coffee harvest.While market narratives suggest a strong or even record crop, the reality on the ground is far more complex.Jonas introduces the concept of “islands of production,” where some regions are performing well while others struggle, creating a misleading picture of total output.We also explore the growing role of robusta (conilon), climate pressure on arabica, and why recent weather improvements may benefit future harvests, not this one.If you’re making buying decisions based on headlines, this episode is essential listening.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]
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Part 2: A grounded look at Brazil’s 2026 coffee harvest and why the data may be misleading with Brazilian Coffee Agronomist, Jonas Leme Ferraresso.
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EP 977 | Part 2 of 5: Brazil’s 2026 Harvest Reality (Jonas Leme Ferraresso)
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