EP 978 | Part 3 of 5: Technology, Genetics, and Survival (Jonas Leme Ferraresso)

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: [email protected] DescriptionIn Part 3 of this 5-part series with Brazilian Coffee Agronomist, Jonas Leme Ferraresso, we explore how genetics, irrigation, and modern farming technology are shaping coffee production in Brazil.Farmers are investing heavily in new varieties, irrigation systems, and inputs to maintain yields, but these solutions come with increased costs and new risks.Jonas explains why higher-yield varieties require more resources, why irrigation is expanding, and why genetic innovation is not moving fast enough to keep up with climate change.This episode asks an uncomfortable question:Are we solving the problem, or making it more expensive to survive?Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]