EP 979 | Part 4 of 5: Sustainability vs Reality (Jonas Leme Ferraresso)

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: [email protected] DescriptionIn Part 4 of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we examine sustainability, regenerative agriculture, and agroforestry, and why certifications are not the solution many believe they are.Jonas shares practical insights into how farmers are adapting to climate pressure through diversification, biological inputs, and soil management.He also challenges the logic behind certification systems that often increase costs without improving outcomes.This is a grounded conversation about what actually works—and what doesn’t, when survival is on the line.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]