Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.

After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR. In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture? Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well. Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well... Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.