Ep 98 | How to ACTUALLY Define “Experiential”? With Kassidy Gala Carpenter

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years? Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging. In this episode, we’ve invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of "experiential" and share the practical applications and challenges she has faced. She and Matt will discuss: ✅ Tailoring experiential strategies to different event scales and types. ✅ Practical steps to create a memorable event experience from start to finish. ✅ Metrics and feedback mechanisms to measure the success of experiential elements. And more... Don't miss this opportunity to peel back the curtain on what truly makes an event experiential! Connect with Kassidy On her LinkedIn: https://www.linkedin.com/in/kgalacarpenter/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined