EP 980 | Part 5 of 5: Markets, Tariffs, and the Future (Jonas Leme Ferraresso)

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email [email protected] to learn more.Episode DescriptionIn the final episode of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we connect the dots between production, exports, tariffs, and global market behavior.Jonas explains why Brazil has exported significantly less coffee over the past year, how tariffs and logistics are shaping trade, and why the market may be underestimating supply constraints.We also explore the future of coffee farming, labor shortages, and whether the next generation will choose to stay in the industry.This episode brings everything together and highlights what the coffee industry should be paying attention to right now.Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]