Ep 99 | The 5 Core Concepts Of 2024 Event Marketing: What People Want, How To Deliver It, And The New Way To Measure It - Matt & Pablo Compilation

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team. In this episode, you'll hear: ✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back. ✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money. We discuss a two step framework for it. ✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage. Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away. Connect with Pablo: On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined