EP001: Premiere Episode of 10 Golden Rules Podcast

Thank you to Mitch Joel of www.TwistImage.com, Background of Jay Berkowitz, LiveBlogging from the Ten Golden Rules team, Google Universal, Captcha, Conservapaedia, YouTube and instructional videos, What’s Hot Facebook, Golden Rules 1 through 5, Search Engine Optimization and more.Read the transcript…Transcript of 10 Golden Rules of Internet Marketing Podcast – Episode #1Aired – 6/26/2007JAY BERKOWITZ: This is episode one, the premier of THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST.MUSIC BREAKFEMALE ANNOUNCER: Welcome to THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST. Featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into sales. Now here’s the CEO of  www.tengoldenrules.com, Jay Berkowitz.MUSIC BREAKJAY: Well good morning, good afternoon or good evening. Whatever time this podcast finds you, welcome to our premier episode. In this podcast we’ll share case studies and examples of what’s working online we’ll interview some of the top minds in internet marketing, we’ll share what we learn from top industry trade shows and we’ll film live presentations and events which we will give to you as videocasts.  One of the things that will be a big part of this podcast is you. I want to invite you to participate by sending comments and questions. Each week we will feature listener emails and recordings, so please take part. Send comments and questions by email to [email protected]. And please send us recorded audio, or use our simple call-in line at (206)888-6606. It’s just like calling a voicemail, it’s really, really easy. Just call (206)888-6606 and leave a message. The system automatically digitizes your voice and I will play your comment next week.In this episode I will talk about how we started the podcast. I want to send a couple big thank yous out to some friends who helped us get it going. I’ll share a little bit of my background and news about industry events that we’re involved with, some trade shows we’re attending, speaking engagements and other events that we recommend. I’ll play some recordings from the team at 10 Golden Rules and they’ll share a few highlights they have discovered this week and some cool things that they are blogging about.We’ll also have two features each week. The first one is called “What’s Hot” where we’ll look at a trend or a technology or a website that’s a buzz in the blogosphere, or something that clients are asking us about. We’ll also feature a “Ten List.” This will be a list of ten tips or ten golden rules or ten things we learned from a guest on the show.Now before I get going I’d like to extend a virtual tip of the cap to some of the people who’ve inspired this podcast. Every week I listen to Mitch Joel’s SIX PIXELS OF SEPARATION and Joe Jaffe’s ACROSS THE SOUND. And as often as I can I play, Shel Holtz and Neville Hobson’s FOR IMMEDIATE RELEASE, The BusinessWeek CEO GUIDE TO TECHNOLOGY, AMERICAN COPYWRITER, INSIDE PR, NEW COMM ROAD, and Danny Sullivan and Daron Babin’s DAILY SEARCHCAST, just to name a few.Several weeks ago I saw Mitch Joel speak an event. Mitch challenged the audience to participate in new media and to raise the bar. I’ve been working on the technical aspects of getting this podcast ready for several weeks and Mitch has been a huge, huge help in sharing with us some of the tools and techniques we needed to get this thing going. So a big thank you to Mitch. Please help me pay it forward by visiting http://www.twistimage.com . Read Mitch’s blog, subscribe to his podcast and join his community. And to all the inspirational podcasters, I’ll do my best to add a little value to this community.MUSIC BREAKJAY: And now, here’s our news and events portion. Last week we presented at Search Engine Strategies in Toronto. This week, June 18th and June 19th we’ll be at the Search Engine Strategies Latino. And next week on June 27th I will be moderating a panel at ad:tech Miami titled “Blogs, Podcasts and Vidcasts.” On the panel will be Jesus Hoyos, the managing partner of Solvis Consulting. He has a great Spanish blog on CRM, customer relationship management, athttp://jesushoyos.typepad.com . We’ll include all these links in the show notes. Julio Vaca is a senior product manager at PodZinger and he’ll be on the panel as well. PodZinger has speech to text software that can turn your podcast into words. We plan to give it a try. And Diego Naranjo is a director of Latin3. And he has a really solid blog at www.miamiadguy.com. So check those guys out and we hope to see you at the show.In July, on July 9th we’ll be at Affiliate Summit 2007 East and I will be presenting a keynote presentation called “Web 2.0 – The Ten Critical Strategies for Affiliate Marketing.” If you’re planning on attending one of these events, please get in touch. We will be organizing a meet-up and I’d love to meet you in person. Also, we will be doing live recordings with other presenters at the events and we’ll share those recordings on future occasions of this podcast.MUSIC BREAKJAY: Now I’d like to share a quick background, my personal history. In 1994 when the first graphical internet browser was launched and the internet became a marketing channel, I was running a marketing group for Coca-Cola. We were challenged with figuring out how to position our brands in this new and emerging media. I went on to manage marketing departments for Sprint and McDonald’s Restaurants. Then I moved on to the successful diet and fitness website eDiets.com. Virtually everything we did at eDiets was online. We were one of the top five internet advertisers in the world at that time, spending 25-30 million a year on banners, landing pages, email and search marketing. At the same time I was working with my wife’s small business. She manufactured baby blankets and we were testing out marketing programs, with a much smaller budget than eDiets. In the summer of 2003 while I was working at eDiets I was asked to speak at the Direct Marketing Association Summit. I wrote a presentation called “The Ten Golden Rules of Internet Marketing.” My goal was to share what my associates and I had learned the hard way about the internet. Before there were any books or any courses, we had to do things by trial and error.After I spoke at the conference five or six people came up to me and asked me if I did any consulting. I realized there was an opportunity in the marketplace for a consulting agency that specialized in the internet and 10 Golden Rules was born.MUSIC BREAKJAY: This section of the podcast is called “Live from the Blog.” Each week the team at www.tengoldenrules.com blogs about trends they’re uncovering. The blog is located at http://tengoldenrules.com or you can click on the blog link on our homepage at www.tengoldenrules.com. Here’s some of the top things that the team has uncovered this week. First up is Margie.MARGIE: If you’ve noticed things like Google Maps, froogal listings and videos at the top of Google’s search results, you’ve noticed their latest innovation, universal search. It’s a massive change for our industry and it’s impact is only starting to be felt. I appreciate the richness of search results as a regular user of Google, and feel energized by the possibilities for our clients. Recently a client video we uploaded to YouTube and Google Video almost instantly infiltrated the Google universal search results, making a big splash for our client. Goggle’s innovation is already challenging the way we approach search engine optimization and the end result, if you apply the appropriate creativity and strategic thinking, is another doorway to social media marketing.JEFF: This is Jeff. Last week I bought a Palm Treo and went to the MyPalm site to register my Treo to get free updates and free software. While I was there I had to register and part of the registration process is proving you’re an individual, a real person, not an automated bot. That little system is called a “captcha.”  It’s that little four or five or six letter code that is generated, that you fill in, that a bot doesn’t recognize, that shows you’re a real person. Well when I went to MyPalm and registered the captcha that came up was a curse word. Not your random four-letter word that many people would be offended by, but it was still, I won’t bother saying it on this podcast but I’ll spell it out for you. It was a-n-u-s. Many people out there would probably be offended by that. At first I thought it was kind of funny but the more I thought about it, the more offended I was. So if the vice president of marketing or customer relations of Cingular, or AT&T or Palm is out there, you should be careful what’s going on. And if you want to send me a free palm, that’d be great in the process.SUSANNA: Hi, this is Susanna and lately I’ve been watching the growing trend of how-to, do-it-yourself and instructional videos booming across the internet. Many of us, including myself, search for these videos regularly. Whether we want to learn how to do magic card tricks, boil an egg, open a stuck drive in your PC or learn new hula-hooping techniques, we can find a video, usually a plethora of videos, on the internet. Here are a few sites that are aiding us in our search for these videos. YouTube, purchased last year for 1.6 billion dollars by...