EP002 - A Revolução das Plataformas de Dados em Digital Analytics (Especial Eventos)

from Data Circle Podcast · host Artefact

Neste episódio, gravado durante o evento AI Data Leaders, conversamos com Mariana Alves sobre como o Itaú está inovando na gestão de dados com sua plataforma de Digital Analytics. Exploramos a arquitetura Data Mesh na prática, os desafios de governança e coleta de dados em escala, e como a descentralização empodera as áreas de negócio para tomarem decisões mais rápidas e eficientes. Discutimos também as tendências que estão moldando o futuro, desde o impacto da LGPD na coleta de dados até a ascensão dos agentes autônomos e a nova era da otimização para IA (AIO).Tópicos abordados:A estratégia por trás de uma plataforma de Digital Analytics em larga escala Data Mesh na prática: como o Itaú descentralizou seus dados para gerar mais valor O futuro da coleta de dados: privacidade, server-side e o impacto da IA De SEO a AIO: como agentes autônomos estão mudando o jogo da interação digitalParticipação: Victor Pontello (Host do Data Circle Podcast e Data & AI Consulting Director - Artefact) e Mariana Alves (Digital Analytics & DataOps Manager - Itaú)

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This episode is 44 minutes long.

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This episode was published on September 25, 2025.

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