EP005 – How Much Should I Budget for Sales and Marketing with Scott Millar & Daniel Welling

Welcome to the fifth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.  We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and the dos and don'ts to achieve MSP financial growth.  In this episode, we talk with Scott Millar of the IT Rockstars as he helps us understand how much an MSP should allocate to a budget for their sales and marketing efforts.  Scott explains some of the factors to consider and continues to give some key points to start with so you as an MSP if you are struggling with this, can make an informed decision. Scott and Daniel discussed monthly recurring revenue, profit margins, customer acquisition costs, and so much more.  They also then talked about the risks and opportunities there are available for MSPs in developing a sales and marketing plan. Scott also highlighted that marketing is an ever-changing landscape. Wrapping up the episode, Scott shared his tips on the importance of research to help with deciding your budget for your sales and marketing efforts.    If you want to continue the conversation with Scott Millar or know more about what he does, check out the IT Rockstars website here – https://www.itrockstars.net/   Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/     We look forward to catching up with you on the next one. Stay tuned!