EP006 - Do Campo à Nuvem: A Jornada de Dados para a Excelência Comercial no Agro (Especial Eventos)

from Data Circle Podcast · host Artefact

Neste episódio, mergulhamos na complexa e dinâmica transformação digital do agronegócio. Ana Carolina Valença, da Yara, compartilha sua profunda experiência sobre como dados e IA estão sendo utilizados para navegar em um cenário de alta volatilidade, impactado por commodities e eventos globais. Exploramos os desafios únicos da coleta e gestão de dados no campo — do sell-out à cultura — e como a tecnologia está capacitando o time comercial a entregar mais valor e aprimorar a experiência do produtor rural.Tópicos abordados:Como a IA e os dados estão transformando a cadeia do agronegócio Os desafios da gestão de dados em um mercado de alta complexidade O papel dos dados na excelência comercial e na experiência do cliente no campo O futuro do agro: da automação de campo aos agentes de IAParticipação: Victor Pontello (Host do Data Circle Podcast e Data & AI Consulting Director - Artefact) e Ana Carolina Valença (Head of Data & Analytics for Commercial and Customer Excellence Americas - Yara International)

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This episode is 40 minutes long.

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This episode was published on October 23, 2025.

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