EP01: Attribution & Triple Whale, CTR & Targeting
from DTC ECOMMERCE: Customer Acquisition & Retention
EP01: Attribution & Triple Whale, CTR & Targeting In this episode we cover; - Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight - Click through rate and using CTR as a benchmark metric when rapidly testing new creative - Targeting, and how we utilise BROAD in our targeting process If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on Linkedin
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